about us.



there’s a lot changing in the world. how we work. how we live. how we relate to money, time, and each other. the systems we grew up trusting are being challenged, and honestly, we think that’s a good thing.

cities, once built as engines of opportunity, slowly turned into treadmills. optimized for speed. optimized for output. optimized for wealth creation. run faster. run longer. run in one direction.


and the outcomes speak for themselves. a loneliness epidemic. rising anxiety and depression. widening wealth gaps. declining health

lives that look productive on the outside, but feel fragmented on the inside. we look at the modern way of living and can’t help but think - forgoodnesssake.

forgoodnesssake, there has to be a better way. forgoodnesssake, why isn’t there a framework that values what truly matters?

a framework for a good life.


so here we are - building forgoodnesssake. a business focused on creating frameworks, products, and experiences that help people live with more intention, balance, and wholeness in the middle of modern city life.

we sit at the intersection of holistic productivity and intentional living. helping people move forward - without burning out, checking out, or opting out.


one city at a time.

welcome to the big city, gentle living club.